Sugar's Smith Delivers High-Powered Adventures for Shell
mercoledì, 30 Maggio 2012 - 06:21 AM - 12 Months ago
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1-CreativeCow
(Dallas, Texas--May 30, 2012) Production powerhouse Sugar Film Production director Chris Smith fuels the passion of family journeys new :30 “Power of V Deux”, out of JWT, Houston. The spot features a series of people from different walks of life on road trip adventures enriched through the high performance Shell V-Power fuel. Other upcoming work for Smith includes a spot for Nestle Life Water out of Publicis currently being shot in Spain and a re-brand campaign for Chuck E. Cheese out of The Richards Group. Smith worked closely with JWT to escalate the scope of the spot and enhance the imagery with a wide range of vivid shots. After establishing the creative and visual aesthetic in the concepting phase, Smith was able to incorporate a broader range of imagery while shooting with nimble creativity. On location in Big Sur and San Francisco, Smith utilized the wide variety of terrain accessible to the iconic Highway 1, ranging from expansive ocean views from Big Sur’s cliffs to towering redwood forests due north.
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