Lexus Italy Presents the New Lexus IS Hybrid Which Stars in the First Real-Time & Real World Videogame venerdě, 13 Settembre 2013 - 10:09 AM - 3 Months, 1 ago - 4 Letture - top stories - 1-CreativeCow (Los Angeles, California--September 13, 2013) “Trace Your Road” is the unique experiential performance, featuring an F1 driver, captured in the spot campaign and BTS film created for Lexus Italy by Saatchi & Saatchi Italy, Movie Magic International (Milan), LOGAN & Fake Love. To promote the new, high-performance Lexus IS Hybrid, Lexus Italy, Saatchi & Saatchi Italy, Movie Magic International (Milan), LOGAN (LA & NY) and Fake Love have collaborated to create “Trace Your Road,” an experiential event featuring Formula 1 driver, Jarno Trulli. Held on July 26, “Trace Your Road” pits Trulli against a series of improvised racetracks, each one designed on a touch tablet in real-time by one of ten lucky contest winners. Fake Love conceptualized and produced the generative visuals, projections and interactivity for the campaign. LOGAN directed the live action portion, and handled post VFX and finishing. Movie Magic International provided on-site pre-production and production for the spots and produced a behind-the-scenes documentary.
Denmark’s First Ultra HD OB Van Built With ATEM Production Studio 4K giovedě, 12 Settembre 2013 - 11:27 PM - 3 Months, 1 ago - 4 Letture - top stories - 1-CreativeCow (Fremont, California--September 12, 2013) Nimb TV, an innovative broadcast production start up in Denmark, has unveiled the country’s first, and smallest, Ultra HD OB van. The unit is built around a number of Blackmagic Design’s Ultra HD products, including the ATEM Production Studio 4K and Blackmagic Audio Monitor. Uniquely housed in a three wheeler moped van, it can be positioned right at the heart of any live production. Built with the help of AV specialist Stjernholm & Co, the OB van will be used for high quality, multi camera Ultra HD 4K production in the Danish broadcast industry, big screen events and live concerts. It has already been booked for the ‘boot camp’ section of the next season of Denmark’s version of The X Factor, which will use various locations across Copenhagen.
Padcaster Launches a ‘Mini’ Kickstarter Campaign giovedě, 12 Settembre 2013 - 11:03 PM - 3 Months, 1 ago - 4 Letture - top stories - 1-CreativeCow (New York City, New York--September 12, 2013) The creators of the Padcaster, a revolutionary iPad case that transforms the tablet into an on-the-go production studio, plan to bring the versatile filmmaking accessory to the iPad mini. Since its official launch just over a year ago, the Padcaster has been named one of “12 unusual gadgets that you’ll love” by CNET, among many other accolades. With the help of dedicated backers, the forces behind the Padcaster hope to create yet another gadget you’ll love – the Padcaster Mini. Employing the popular crowdfunding platform Kickstarter, the Padcaster will run a campaign to raise $30,000 to help fund the project. Visit the Padcaster’s Kickstarter Campaign page for more information: http://www.kickstarter.com/projects/thepadcaster/padcaster-mini-turn-your-ipad-mini-into-a-mobile-s.
Viaccess-Orca Introduces Connected Sentinel, the TV Everywhere DRM giovedě, 12 Settembre 2013 - 03:00 PM - 3 Months, 1 ago - 4 Letture - top stories - 10-Broadcast - Newsroom (2013-09-12) Viaccess-Orca, a global leader in the protection and enhancement of content services, today launched Connected Sentinel, a powerful new digital rights management (DRM) solution that enables pay-TV service providers to securely deliver HD premium live TV and VOD content on any device for both managed and unmanaged networks.
TiVo Demonstrates Expanding Portfolio of Devices Enabled by TiVo's Cloud Services venerdě, 13 Settembre 2013 - 03:00 PM - 3 Months, 1 ago - 4 Letture - top stories - 10-Broadcast - Newsroom (2013-09-13) AMSTERDAM, THE NETHERLANDS — (Marketwired) — 09/13/13 — TiVo Inc. (NASDAQ: TIVO), a global leader in the advanced television entertainment market, today announced that as operators increasingly embrace nPVR, IP video and multi-screen services, TiVo is enabling a broad range of client types to leverage its cloud services and realize its vision of delivering any content on any screen. With .....
The Weather Channel Implements Aspera for Media Distribution and Automation venerdě, 13 Settembre 2013 - 08:13 PM - 3 Months ago - 4 Letture - top stories - 1-CreativeCow The Weather Channel selects high-speed file transfer and automation software from Aspera for integration within their new media distribution platform (Amsterdam--September 13, 2013) Booth 7.K30 IBC2013, Aspera, Inc., creators of next-generation software technologies that move the world’s large data at maximum speed, today announced that The Weather Channel has deployed solutions from Aspera to build and manage a new world-class media distribution platform. High-speed Aspera fasp™ transfers reduce production times from hours to minutes, effectively doubling inbound and outbound velocity and achieving faster content turnaround.
IdeaWork Studios Lauded With Outstanding Website Award for Jean-Georges Restaurants venerdě, 13 Settembre 2013 - 07:59 PM - 3 Months ago - 4 Letture - top stories - 1-CreativeCow (Santa Barbara, California--September 13, 2013) Interactive agency IdeaWork Studios has earned another impressive award for their creative work and development of a new corporate website for three Michelin star Chef, Jean-Georges Vongerichten. The agency has just won Outstanding Website from the 2013 WebAwards by the Web Marketing Association. The site, http://www.jean-georges.com, showcases the chef’s clean brand aesthetic, and impressive resume of collaborations and restaurants.