Slate Media Group’s PostWorks New York Acquires Mega Playground, New York giovedý, 18 Aprile 2013 - 01:38 AM - 1 Month ago - top stories - 1-CreativeCow (New York, New York--April 17, 2013) Slate Media Group, a leading independent provider of post-production services to the film and television industry, today announces that its PostWorks New York has acquired the assets of Mega Playground, a post production facility located at 609 Greenwich Street in New York’s West Village. Simultaneously, the Company entered into a new long-term lease at 609 Greenwich Street reflecting the commitment of Slate Media Group and PostWorks to downtown New York, the hub for television and feature finishing. “This acquisition significantly adds much needed capacity to our New York operations,” said Slate Media Group New York’s COO Rob DeMartin. With Slate Media’s other West Village and Soho footprint, the combined companies will offer 185,000 square feet of space for post-production services, making it New York City’s largest facility.
The Richards Group, Directorz & Lucky Post Create “Ultimate” MetroPCS Campaign mercoledý, 17 Aprile 2013 - 09:31 PM - 1 Month ago - top stories - 1-CreativeCow (Dallas, Texas--April 17, 2013) The new MetroPCS campaign, directed by Jeff Bednarz, is a compelling window into the lives of champion UFC fighters Ronda Rousey, Cain Velasquez, and Urijah Faber. Each striking spot, by agency The Richards Group, displays the fighters’ remarkable talent and sporting prowess interwoven with how MetroPCS plays a major role in their busy lives. View the commercials here: http://wdrv.it/ZloHar
"Danni Lowinski" Editor Leverages AJA T-TAP™ for Flexible HD Monitoring with Apple® Final Cut Pro® X mercoledý, 17 Aprile 2013 - 09:28 PM - 1 Month ago - top stories - 1-CreativeCow (Grass Valley, California--April 17, 2013) For more than 14 years, Berlin-based editor Knut Hake has lent his expertise to internationally renowned film, commercial and television productions such as the Emmy Award-winning German TV series "Berlin, Berlin". He’s edited thirteen episodes of the first three seasons of "Danni Lowinski", a popular German legal dramedy that airs on SAT.1, and has already finished cutting three episodes for the finale of the fourth season. Produced by Phoenix Film , Danni Lowinski is shot in Cologne, Germany on a RED ONE® 4K digital camera. After each shoot, Hake receives the digital files in Apple ProRes LT for editing. To cut each episode, he relies on an integrated workflow that includes an Apple® iMac®, Final Cut Pro® X, AJA’s T-TAP™ Thunderbolt™-powered adapter, PROMISE R4 RAID Storage with Thunderbolt™ Technology and a professional external monitor.
Bodega’s Merhar Takes The Insanity Out Of The Home Garden For Preen mercoledý, 17 Aprile 2013 - 09:24 PM - 1 Month ago - top stories - 1-CreativeCow (New York, New York--April 17, 2013) New York/San Francisco-based content creation/production company Bodega director Dave Merhar exposes extreme measures for weed-free gardens in the comedic new :15 “How I Do It – I Use Preen Garden” for Preen out of Merkley + Partners, NY. The spot features ruthless de-weeding tactics including a man who torches his weeds with a flamethrower and a woman in absolute histrionics over pulling and spraying. The campaign also features the additional :15 “How I Do It – I Use Preen Mulch.” Click HERE to see the spots.
Chris Bernier Joins MPC NY AS VFX Supervisor And CG Lead mercoledý, 17 Aprile 2013 - 09:17 PM - 1 Month ago - top stories - 1-CreativeCow (New York, New York--April 17, 2013) A welcome addition to the MPC family, Chris Bernier joins as VFX Supervisor and CG Lead. “We are delighted that Chris has joined our growing team,” says NY Executive Producer Justin Brukman, continuing, “Chris is an immense creative talent as demonstrated by his impressive reel. We’re looking forward to him taking the lead on a number projects – both our creative and production teams are thrilled to have him on board.” Bernier has already developed a substantial body of work in his career thus far, having worked with such big-name brands as GE, Cheetos, SNL, Pepsi, IBM and more. Recently, he worked as CG Lead on spots for Coca-Cola, Norfolk Southern, Nintendo, Dawn and Gillette, and this year’s Milk campaign ad that ran during the 2013 Super Bowl. His work on the Norfolk Southern spot earned him a VES Nomination, giving even more credence to Bernier’s ability and prowess. Says Bernier, “What makes MPC a good fit for me is their “family” structure. It has nice combination of the unique personality of a smaller VFX house – its own creative perspective and voice where collaboration and input between all artists is essential – combined with the backbone, resources, and knowledge of a global company reaching all the way to the biggest current film projects.”
Big Block Design Group Takes A Road Trip With Ford Credit mercoledý, 17 Aprile 2013 - 09:11 PM - 1 Month ago - top stories - 1-CreativeCow Snappy Promo From BBDG And Team Detroit Joins Ford Credit’s Suite Of Online Finance Tools (Santa Monica, California--April 17, 2013) Big Block Design Group (BBDG), a division of digital production studio Big Block, recently completed the design and production of an animated promo for Ford Credit’s suite of online finance tools. BBDG was charged by agency Team Detroit to create an animation that was as informative as it was entertaining and that played well with earlier animated videos also produced by Big Block. Those videos for Ford Credit were produced in a continuing collaboration with Team Detroit; the current piece, “Lease End,” represents the first project for the new BBDG team, which handled the entire project from its enhanced design sense through final animation.
Arqiva Ushers In a New File-based Broadcast Playout Workflow Powered by Signiant mercoledý, 17 Aprile 2013 - 08:58 PM - 1 Month ago - top stories - 1-CreativeCow Already in Use at Blackbelt TV and Others, Innovative Solution Delivers Automated Content Transfer, Greater Visibility, Heightened Efficiency and Control (Burlington, Massachusetts--April 17, 2013) Signiant, the market leader in intelligent file movement software for media and entertainment, today announced that leading broadcast media services company Arqiva has established an innovative content ingest and delivery system based on Signiant’s software that ushers in an elegantly simple and highly efficient approach to file-based workflow automation. Already in use by BlackBelt TV in the U.S. and others, the new automated playout system gives Arqiva a competitive edge in serving its customers – providing speedy remote content ingest, automated workflows and complete visibility into content delivery. In turn, Arqiva’s customers get the assurance that their content reaches Arqiva swiftly in the proper format with the highest quality and efficiency.
Hearst Television Makes Signiant the Centerpiece of Innovative New Solution to Speed Delivery of Local and National Ad Spots to U.S. Station Group mercoledý, 17 Aprile 2013 - 08:50 PM - 1 Month ago - top stories - 1-CreativeCow Automated Solution Demonstrates the Promise of Software-Oriented Architectures for Streamlined Ad Delivery; Aims to Accelerate Time to Air, Time to Revenue for 29 Local Stations (Las Vegas, Nevada--April 17, 2013) Signiant, the market leader in intelligent file movement software for media and entertainment, today announced that Hearst Television has selected its Managers+Agents™ technology platform as the file transfer backbone for a new, ultra-efficient TV advertising spot delivery system. Already deployed at three of Hearst’s 29 U.S. stations for testing, the innovative solution paves the way for same-day ad delivery by centralizing, automating and accelerating the digital ingest, processing, management and distribution of local and national TV spots –demonstrating the promise of software-oriented architectures for streamlined ad delivery and faster time to revenue.
Gentleman Scholar Goes All Out For Qatar mercoledý, 17 Aprile 2013 - 02:38 AM - 1 Month ago - top stories - 1-CreativeCow (Los Angeles, California--April 16, 2013) Following beautiful work on campaigns for Chevy Volt and Salt, live-action, design and animation specialists Gentleman Scholar brought the full force of their production expertise to an elegant campaign for Qatar Foundation’s QF Radio. At the center of the campaign is an ambling dream of a spot directed, produced and post-produced by Gentleman Scholar, who worked not only with agency TBWAQatar, but also a marketing team assembled by the First Lady of Qatar who, as Chairperson of the Foundation, was actively involved in evaluating and approving the work during various stages of the creative and production process. Anthem is at once an exercise in motion control, a stirring visual representation of radio, and a tribute to the distinct cultural elements of Qatar that the station covers. Gentleman Scholar Directors William Campbell and Will Johnson pulled off their first motion control project seamlessly, meshing a tapestry of the nation’s icons – including falconry, Arabian horses, and dhows – along with features from the radio station’s music, sports and entertainment programming, into a tumbling bundle of wires that serve as a physical manifestation of sound waves. In a postproduction feat, the studio modified Houdini in such a way as to allow the software to drive the animation of the wires, manipulating the wobbling stream so that it both represented and moved with the audio.
Treehouse Editor Peter Tarter Makes Feature Debut with “Chasing Shakespeare” mercoledý, 17 Aprile 2013 - 02:32 AM - 1 Month ago - top stories - 1-CreativeCow (Dallas, Texas--April 16, 2013) Director Norry Niven’s "Chasing Shakespeare", which debuts this month at the Dallas International Film Festival, is an enchanting love story about a young Native American woman’s search for her destiny and her widower husband’s attempts to reunite with her after her death. Based on a screenplay by James Bird, the film features stunning performances from Danny Glover, Oscar-nomined Graham Greene, Chelsea Ricketts, Mike Wade and Ashley Bell, and delivers an emotional, dreamlike experience that is not to be missed. A Texas native, Niven shot Chasing Shakespeare in rural regions of his home state. Although produced on a modest budget, the director says that the production benefitted from an exceptionally dedicated cast and crew, and serendipitous circumstances that he decribes as “a magic that defies logic.” “If you were lucky enough to be on set during the filming, you saw it,” he recalls. “It rained when it needed to and was sunny when we needed bright skies. On the night of our rooftop Tempest scene when it was supposed to have an electrical storm in the script...we had one on set, a storm so powerful that it struck my family’s house, leaving us without power for days.”
Filmworkers and Vitamin Go to Bat for Nutri-Grain mercoledý, 17 Aprile 2013 - 01:52 AM - 1 Month ago - top stories - 1-CreativeCow (Chicago, Illinois--April 16, 2013) Filmworkers and Vitamin recently provided visual effects and post-production services for a new, national spot about a family of vampires who learn to love mornings thanks to Kellogg’s Nutri-Grain. Conceived by Leo Burnett, Chicago, the spot opens on a vampire couple who are interviewed in their suburban home. Admitting they weren’t “morning people,” the couple tells how their lives have been turned upside down by the crunchy taste of Nutri-Grain Fruit Crunch Bars. The whole family is now rising early and accomplishing much more. Dad even has time to walk the family bat.
John Toll, ASC Relies on Codex for "Iron Man 3" martedý, 16 Aprile 2013 - 11:38 PM - 1 Month ago - top stories - 1-CreativeCow (London, United Kingdom--April 16, 2013) Master cinematographer John Toll, ASC recently made his first feature film foray into digital cinematography on" Iron Man 3": Revealing the Mandarin, Marvel Entertainment’s latest installment of the hugely successful Iron Man franchise. Toll, who won Oscars for Braveheart and Legends of theFall, and took home a third nomination for The Thin Red Line, teamed with director Shane Black and actor Robert Downey, Jr. “I was very interested in doing a movie with digital cameras, and exploring the whole medium,” says Toll. “I love film, but obviously, there are reasons to use digital cameras on certain projects. Iron Man 3 was a good opportunity for me because I had the resources to do a lot of testing and to really explore how digital cameras work. I think part of the whole attraction of the digital world is convenience, especially for big visual effects movies. I thought it made sense for this project.”
Christie Launches Superior Performance Xenolite Lamp Series martedý, 16 Aprile 2013 - 11:29 PM - 1 Month ago - top stories - 1-CreativeCow CinemaCon demo to highlight improved brightness, power levels (Cypress, California--April 16, 2013) Christie®, a global leader in cinema projection, today launched a set of four new Superior Performance Xenolite® lamps for its Series 2 Christie Solaria® projectors, ranging from 2kW to 6kW, at CinemaCon 2013.
SCTE Honors Bridge Technologies’ VB330 Among 2013 Technological Innovation Awards martedý, 16 Aprile 2013 - 10:11 PM - 1 Month ago - top stories - 1-CreativeCow (Oslo, Norway--April 16, 2013) The SCTE (Society for Broadband Professionals) has chosen Bridge Technologies’ VB330 among the recipients of its 2013 Technological Innovation Awards. Listed in the ‘Best digital processing solution’ category, the 10G VB330 was honored alongside products from Teleste Corporation, Harmonic and Motorola at the Society’s annual awards in London. Designed for extremely high-density applications at points of maximum data throughput in 10GB core networks, the VB330 offers telcos, network operators, and digital media organizations a monitoring solution with the potential for scaling to match almost any level of throughput.
A Common Thread’s Ross Ching Has a Soft Spot for Shaw martedý, 16 Aprile 2013 - 10:08 PM - 1 Month ago - top stories - 1-CreativeCow (Los Angeles, California--April 16, 2013) Ross Ching of A Common Thread has directed a new campaign for Shaw Floors that reveals where the company’s new Caress carpet gets its luxurious feel: it comes “squarely” from the softest things on earth. Conceived by Three Atlanta, the four spots present a series of vignettes involving soft objects, including a child’s blanket, a grazing sheep, a pair of fuzzy slippers, cotton candy and a cloud, each of which has a square carved out of its center. The voiceover explains, “All the softness you love is now in your carpet.” The imagery consists of beautiful, charming family scenes, with the cut-out objects lending them a magical flair. “It’s as though the creators of Shaw’s Caress line scoured the earth in search of the softest surfaces possible,’” says Ching. “That was our motivation behind every single shot.”
Quantel and Infostrada announce strategic partnership at NAB 2013 martedý, 16 Aprile 2013 - 09:59 PM - 1 Month ago - top stories - 1-CreativeCow Innovative Centralparq partners Quantel Enterprise sQ fast-turnaround production system (Las Vegas, Nevada--April 16, 2013) Quantel and Infostrada, a global provider of sports media, interactive and creative technology services, are partnering to demonstrate broadcast workflows linking Quantel's Enterprise sQ HD fast-turnaround news production system with Centralparq's Mediadoq ingest application. Mediadoq provides automated file ingest into the Quantel environment, streamlining the overall workflow.
Quantel launches SynthIA - now fixing S3D in post becomes fast and simple martedý, 16 Aprile 2013 - 09:56 PM - 1 Month ago - top stories - 1-CreativeCow Standalone software package of S3D manipulation tools sets new quality standard (Las Vegas, Nevada--April 16, 2013) Quantel launched SynthIA, its new software package that provides professional high quality S3D Interaxial adjustment in Post, as part of a comprehensive range of S3D manipulation tools. SynthIA is equally at home as a standalone system or working alongside Quantel Pablo and Pablo Rio systems.
QTube Connects Broadcast and Post Environments martedý, 16 Aprile 2013 - 09:54 PM - 1 Month ago - top stories - 1-CreativeCow Pablo Rio delivers high-end content to Enterprise sQ in new development unveiled at NAB (Las Vegas, Nevada--April 16, 2013) Quantel unveiled a new development that enables content created on Quantel's Pablo Rio high-end color and finishing system to be delivered to Enterprise sQ fast-turnaround broadcast production systems using Quantel's QTube technology. Today QTube is about far more than remote operations; QTube has grown into a technology that connects different geographies and different systems together.
Pablo Rio Powers Up with NVIDIA Kepler Architecture GPUs martedý, 16 Aprile 2013 - 09:48 PM - 1 Month ago - top stories - 1-CreativeCow Quantel taps latest NVIDIA Kepler architecture-based GPUs for more throughput, increased interactivity and HFR support (Las Vegas, Nevada--April 16, 2013) Quantel announced today that its Pablo Rio software high-end color and finishing system now supports the latest NVIDIA(r) Kepler(tm) architecture-based Tesla(r) K20 GPU accelerators. Tesla K20 GPUs provide about twice the performance of the previous-generation Tesla GPUs based on the NVIDIA Fermi architecture, and 10 times faster performance than the latest CPUs.