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| Variety |
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| ‘Star Wars,’ Marvel to Boost Disney’s Already Dominant Licensing Biz |
When it comes to licensing, Disney is the undisputed king of the castle. The Mouse House generated $39.4 billion in retail sales from licensing, dominating the category with 80% marketshare, according to the International Licensing Industry Merchandisers’ Assn., more than any other studio or entertainment conglomerate. But Disney believes that figure could rise even higher... Read more » |
| ‘Godzilla’ Ready to Roar at Retail (EXCLUSIVE) |
The licensing biz is showing no fear in rallying around Godzilla. Fifteen years after Sony stumbled with its big-budget “Godzilla,†leaving many partners left with unsold merchandise tied to the Roland Emmerich-helmed film, Legendary Entertainment is finding that licensing partners are ready to line up behind its big screen adaptation of the Japanese monster. Warner... Read more » |
| Legit Review: ‘A Kid Like Jake’ |
Talk about shows that appeal to niche audiences!  Daniel Pearle’s new play, “A Kid Like Jake,” should captivate yuppie parents from upscale urban neighborhoods who are obsessed with getting their little darlings into prestigious private kindergartens that cost $40,000 a year.  This talky domestic drama also has a lock on anyone with a 4-year-old kid who displays... Read more » |
| With Star Wars and Princesses, Disney Now Has Six of the Top 10 Licensed Franchises |
As studios produce more summer tenptoles based on established brands, they’re looking to take a larger share of the nearly $50 billion in licensed merchandise sales generated from film and TV characters in the U.S. and Canada in 2012. Last year, Disney dominated the entertainment category with 80% marketshare, generating $39.4 billion. Company again ranked... Read more » |
| Watch Hit Girl Team Up with Jim Carrey in Latest ‘Kick Ass 2′ Trailer (VIDEO) |
Universal is having fun this year with hits like “Fast and Furious 6,” and the studio is hoping “Kick Ass 2″ will continue that streak when it bows later this summer. The studio’s latest trailer features main characters Kick-Ass (Aaron Taylor-Johnson) and Hit Girl (Chloe Moretz) beating up more bad guys with the help of... Read more » |
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